The team behind Bebe Zito — the burger and custard hotspot that made its Milwaukee debut this summer — is expanding its presence at 3rd St. Market Hall with the debut of Bebe Café, a new concept focused on breakfast, lunch, and coffee.

Opening Monday, Nov. 10, Bebe Café marks the second phase of the duo’s Milwaukee venture, bringing an elevated yet approachable spin on daytime dining from co-owners Ben Spangler and Gabriella Grant.

“Our goal is simple: to serve gourmet food that tastes like a sit-down meal, but is ready in minutes,” says Grant. “This is high-quality food designed for real life — grab-and-go, without compromise.”

At the core of the new café is its signature housemade focaccia, which anchors a lineup of breakfast and deli sandwiches designed to balance comfort and creativity. The menu also showcases premium ingredients — including bacon sourced from the Smoky Mountains — and draws inspiration from the pair’s backgrounds in ice cream, pastry, and fine dining.

To round out the experience, Bebe Café has teamed up with Misfit Coffee for its beverage program. Misfit co-founder and Milwaukee native Marcus Parkansky, who began his coffee career at Valentine Coffee before launching Misfit in Minneapolis, brings his signature craft approach to the café’s offerings. Expect a custom espresso blend and drinks that play with texture, flavor, and a bit of the whimsy Bebe Zito fans already love.

Culinarily, the café draws on a range of influences — from Gabriella’s Brazilian roots and Ben’s American comfort favorites to the bold, soulful flavors of New Orleans. Guests can look forward to items like fluffy beignets, Muffaletta sandwiches, and other playful, satisfying options.

Bebe Café will be open daily beginning at 8 a.m. inside 3rd St. Market Hall.
Follow along on Instagram at @cafe__bebe and @3rdSTMarketHall for menu updates and new offerings as they roll out.