By Allen Halas OnMilwaukee Staff Writer Published Dec 11, 2025 at 12:01 PM

Snuggle up with some holiday cheer as OnMilwaukee shares stories of everything merry and bright in the spirit of the season. The OnMilwaukee Ho Ho Holiday Guide is brought to you by , , , and the world's only !

This article was created in partnership with the Harley-Davidson Museum.

While most of us are riding around Milwaukee on four wheels instead of two this time of year, you can think of warmer days ahead and get your holiday shopping done this year at a Milwaukee institution. 

The Harley-Davidson Museum is more than a historical destination this holiday season, inviting shoppers to explore exclusive merchandise and customization options unavailable anywhere else.

The H-D Museum Shop features apparel and collectibles inspired by the Milwaukee moto manufacturer's legacy, offering vintage-inspired sweaters, hats, T-shirts and patches designed with archival details for riders and Milwaukee history buffs alike. Whether you want a new leather for your rides next season, or maybe just a Harley-inspired ornament on your tree, the H-D Museum Shop has something for you. You can also browse the H-D Museum Shop's vast selection of merchandise here.

Customize your gear at the Harley-Davidson ShopX

Whether you ride or not, you can put your own spin on your H-D apparel. Visitors can personalize their purchases at the Custom Station, where H-D Shop staff members can apply your patches and screen prints to jackets, sweatshirts, T-shirts and hats on-site. You can create a one-of-a-kind piece tailored to fit your style.

The Harley-Davidson ShopX

The museum campus also houses the H-D Factory Outlet, which stocks end-of-season gear and limited merchandise at discounted prices. The outlet carries men's, women's and children's clothing, including long-sleeve and short-sleeve button-ups and graphic T-shirts. While your holiday celebrations might be done, you can score more details before the calendar turns by checking out the final H-D Factory Outlet Sale of 2025, which will take place at the Museum on Dec. 26-28. If you've been to the Factory Outlet sales before, you know that it features the lowest prices of the year, and also that merchandise flies off the shelf, as well. 

If you weren't already rolling into the Harley-Davidson Museum this holiday season, exclusive products, custom pieces and outlet pricing makes the venue a destination for both serious riders and the casual moto enthusiast during the holiday shopping season. Don't miss out on a great deal before the end of the year!