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For plenty of Wisconsin families, the arrival of Tree-Ripe peaches marks the unofficial start of summer. And for longtime fans, the wait is nearly over.
Tree-Ripe Fruit Co. is officially launching its 2026 summer harvest season, bringing its tree-ripened Georgia peaches back to more than 200 Fruit Stops across Wisconsin and the Midwest beginning this month.
But this year’s season comes with a few notable changes.
Alongside the return of the company’s signature 25-pound peach boxes, Tree-Ripe is introducing a new online reservation system, expanding smaller neighborhood pop-up events in Milwaukee and Madison and rolling out a social media challenge designed for people who take peach season very seriously.
According to owner Tiernan Paine, the company is keeping one thing intentionally unchanged: the format customers know best.
“There’s a reason people plan their summers around our Georgia peach season,” Paine said in a release. “A perfectly ripe Georgia peach is one of those simple, only-in-summer joys.”
This summer’s lineup includes Georgia peaches and pecans sourced from Pearson Farm in Fort Valley, Georgia; pistachios from Heart of the Desert Farm in New Mexico; and Michigan blueberries, expected to arrive around the Fourth of July.
Tree-Ripe says it remains the only Midwest fruit truck sourcing exclusively from Pearson Farm, which it describes as Georgia’s oldest peach farm.
What you need to know
New this year is a reservation system that allows customers to reserve fruit online ahead of pickup without prepayment. Customers can select their Fruit Stop location online, reserve product in advance and make adjustments when they arrive.
And for anyone wondering what exactly to do with 25 pounds of peaches? Tree-Ripe has an answer for that, too.
Starting the week of June 15 (this week), customers can participate in the company’s new Peach Challenge by buying a box, finding creative ways to use the fruit and sharing photos or videos on social media. Be sure to tag @treeripefruit. Weekly winners will receive a $50 Tree-Ripe gift card, with grand prizes awarded the week of August 2.
The company is also bringing back neighborhood Pop-Up Events in the Milwaukee and Madison areas. Unlike standard Fruit Stops, which focus on larger orders including the familiar 25-pound peach boxes, Pop-Up Events will offer smaller-format purchases, including 4-pound bags of peaches, seasonal blueberries (when available) and smaller portions of pecans and pistachios.
For Milwaukee-area shoppers, Tree-Ripe’s Pop-Up Events will include stops at Maxie’s, Small Pie and the Shorewood Farmers Market.
For customers who prefer not to track down the trucks, Tree-Ripe is also continuing home delivery options and seasonal Farm Share boxes.
Customers can browse schedules, reserve fruit for pick-up and check availability online at tree-ripe.com.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
